How many hours a day is your screen time on Instagram? Instagram influences people a lot and so do influencers on Instagram. Celebrities are not the only people who influence us but these great bloggers, image consultants, and influencers have a major role in grabbing our eyes. They build their own authentic audience. Even brands consider these Instagram influencers as an important part of their marketing, being a more reliable source for the consumers. It helps you have an aesthetic eye towards fashion, food, style and much more. They promote products and make it easier to choose upon. They are followed by people and have created a loyal audience for them.
10 Indian influencers you should follow on Instagram
Mallika Dua- mallikadua
From graduating from a theatre university in the USA, working with various advertising agencies to her lead acting in the video ‘Shit people say: Sarojini Nagar’ with TVF. An actor and comedian, Mallika Dua has broken the digital records with millions of followers. The Sarojini Nagar video made her famous on the social media platforms as a comedian. Now it is the comedy videos she makes as the ‘Makeup Didi’ that her audience is hooked to. Recently Dua had also appeared on the most talked show of India ‘Koffee with Karan’.
Aashna Shroff- aashnashroff
Aashna Shroff has pursued photography, interior designing and also had worked as a pre-school teacher. But she knew, “fashion” was the ultimate goal she wanted to get into. She started off her fashion career with an online store on Facebook and eventually ventured into blogging and then as an influencer. It started as her hobby and now she is renowned for her lifestyle and beauty knowledge. She is one of the most successful influencers of India. She is going to have her debut on television on the show ‘Bffs with Vogue’ along with her best friend Riya Jain(caughtinacuff).
Komal Pandey- komalpandeyofficial
Komal Pandey started off her career with her blog ‘The college couture’. The blog got her into POPxo, an online fashion community for women as a fashion stylist. A year and a half she started with her own YouTube channel. She is famous for her sassy styling. Her style is experimental as well as adaptable. Komal’s approach towards affordable fashion makes her loved by a large Indian mass.
Sejal Kumar- sejalkumar1195
Sejal Kumar an economics graduate from Delhi University started her journey on social media platforms as a hobby. She makes travel, lifestyle and fashion videos. Sejal also started with her singing and dancing videos, that is loved by her audience. Last year she ventured into the sphere of acting in the ‘The Engineering Girls’ show. Sejal also had a hit line in collaboration with ‘stalk buy love’ e-commerce store. She has made a huge fan following in a very short time period.
Riya Jain- caughtinacuff
Riya Jain started with documenting her personal style through her blog ‘Caught in a Cuff’. This got her a huge audience following and several brands started approaching her. This was the start of her career as an influencer. Her style is easy-chic and likes to play with colours. Riya’s Instagram feed is a visual treat for her fans.
Kritika Khurana- thatbohogirl
Kritika was a fashion design graduate and after graduation had started with an e-commerce website. Later she started posting her outfits on her social media and blog ‘that boho girl’ which started gaining a huge audience. Her comfy Bohemian aesthetic and styling make her unique among the different influencers. She had recently launched her own clothing line in collaboration with the spoyl app.
Larissa D’sa- larissa_wlc
View this post on Instagram
When you’re in Key West, you’re never going to feel like you’re living in the 2000’s! Key West has so many retro cars moving around, you’re going to definitely feel like renting one. Not just cars, but I also saw so many riding electric two seater mini cars and scooters 😀 What a place! It feeds my love for vintage so aptly, I could actually live here and pretend it’s still the 70’s. Well, my glasses do belong there 😉 . #VisitTheUsa #LoveFL #LarsainFlorida #LArissaPresets #keywest #florida #thatssodarling #travelstoke #wearetravelgirls #indiantravelvlogger #cntgiveitashot #girlvsglobe #travelphotography #travelgram #travel #photography #tropical #islandlife #partner
Larissa started her career as a founder of e-commerce ‘we love custom-made’ on Facebook and then went forward as a graphic designer in an MNC. She started her you tube channel with a DIY video which made her famous. She makes lifestyle, fashion, beauty and lots of DIY videos. Larissa is also the ambassador of Go-Pro and has a website ‘feliz.com’ that has her personalized editing pre-sets.
Santoshi Shetty- santoshishetty
With fresh graduation in architecture, Santoshi knew that it wasn’t her cup to be an architect. With her unique style, she started with the blog ‘The Style Edge’ which got her a huge audience on Instagram in a very short period of time. She is globally recognized by people. Recently, Santoshi launched her clothing line in collaboration with the spoyl app.
Masoom Minawala Mehta- masoomminawala
View this post on Instagram
// Repping India in New York for a legendary Parisian fashion house @longchamp. The cultural diversity is everything right now🔥 – At @longchamp @do.it.retail #LongchampFW19 #Nyfw #Streetstyle @fashionincubator.in #Ad – Jacket @lesjumelles_antwerp Pants @plushapparel Bag @chanelofficial Boots @zara
With an interest in fashion, Masoom went ahead to London to pursue her passion. Coming back to her hometown Mumbai, she started with her own website ‘stylefiesta’. She has an authentic audience due to her constant interaction with them. Her virtual wedding #shailoom had gone viral on the social media platforms. Last year, she started with a series ‘Women in Business’ giving tips for future influencers and supporting the new Indian women entrepreneurs. After her marriage, she juggles between Belgium and Mumbai with her unique sense of style. Masoom was the first influencer to be there at the very famous Cannes 2019.
Juhi Godambde- juhigodambde
Juhi’s eccentric style makes her famous among the millennials. After doing her masters from London college of Fashion, she started with her own high street label ‘Arabella’. Her blog captures her personal athleisure style. Juhi’s perfect balance between as an influencer and as an entrepreneur sets her apart from the rest.
More on Lifestyle