The logo of the company is the first and last impression of its own. Doing business and keeping secrets is a fair game. Getting your customers hooked at the story behind your company may get you more attention. Well, its the same with logos because some of them have amazing stories behind them. Have a look!
Everyday logos which have hidden meaning behind them
Baskin Robbins is known for its amazing variety of flavours. Specifically, it started with 31 flavours, and the number is hidden in the ‘B’ and the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’.
The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element and makes it more inviting and approachable. ‘Life’s Good’ is what LG says.
Amazon is one of the biggest online stores today. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The logo indicates that everything on this website is available and that the customer will be happy after shopping from Amazon
Beats is mostly known for its headphones. The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letterform represents the brand’s headphones. Because of this logo, the customer can relate and think of itself as the one using the headphones
BMW’s logo colours come from the Bavarian flag, which is blue and white. Their logo is derived from the Rapp Motor Works’ logo, which is very similar. It is commonly thought that the logo represents the blades of a spinning propeller, due to their aviation history and an ad created in the 1920s.
FedEx is an incredibly popular shipping company, and its logo is plastered on trucks and planes all over. This company has used the negative space between the ‘E’ and ‘x’ to form an arrow. It represents the idea of moving forward with speed and precision, much like the FedEx brand.
Unilever makes a ton of products, and to showcase that they created a ‘U’ out of a variety of icons symbolizing some of their core products. It’s an amazing way of pictorial representation to show that they have their hands in a variety of areas and gives the viewer something to piece together.
A bar of chocolate that nobody can deny to, Toblerone’s current logo features a mountain, symbolising the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolising the unique honey flavour found in the chocolate and the fact that the chocolate is made in the ‘City of Bears’.
The four rings represent the four companies that came together to create the original Audi, Auto Union.
This logo is recognisable worldwide. Google’s logo is supposed to symbolise that they don’t play by the rules and know how to have fun. Instead of having a crazy font or symbol, they chose to relay their message with colour. They stuck with the primary colour palette but broke it with a secondary colour, green.
Gillette, a razor company, is razor sharp with their logo — literally. To show how sharp their blades are, they used the logo for it. The intricate and precise cut in the ‘G’ and ‘i’ look as though they’ve been carefully removed with an extra sharp Gillette razor.
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