Instagram is hiding the number of likes on a post, WHY?

Instagram, one of the largest social media platforms, comes with its own ups and downs. But, just imagine a world where likes and views on Instagram didn’t exist. Your skin is clear, your credit score just skyrocketed, and instead of posting a photo and anxiously waiting to see who double taps, there are no numbers at all. It just so happened. On Thursday, Instagram announced it will be hiding all likes and views on posts in seven countries including Australia, Brazil, and Canada. Instagram told at the time that they were “expanding the test to a number of countries to get a better sense of how the experience resonates with Instagram’s global community.” Question is WHY?

“We want your friends to focus on the photos and videos you share, not how many likes they get,” Instagram said in a tweet. “You can still see your own likes by tapping on the list of people who’ve liked it, but your friends will not be able to see how many likes your post has received.”

There is concern social media platforms can contribute to low self-esteem and feelings of inadequacy in young people. Instagram said the test would not affect measurement tools for businesses. And users can still see the list of people who liked other people’s content by clicking into it. Studies suggest this kind of instant feedback on content can boost people’s self-esteem but bring others down if they do not get as many likes. Studies have linked social media platforms to affecting mental health, especially of young people. The number of likes is also the way to put a value on a post for the business side of Instagram. Instagram draws young women to compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality.

The so-called influencers should be worried now?

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