The campaign aims to raise awareness about the perils of congestion and pollution in cities which talks about the need to build parks. Sustainability and rethinking urban planning are the two main points of focus behind the movement #ParksNotParking.
As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber will cash in on the ongoing excitement for cricket by launching a digital-first campaign across Mumbai, Delhi and Bengaluru.
Cricket nets will be set up in high footfall areas in Kala Ghoda in Mumbai, South Extension in Delhi and Phoenix Market City in Bangalore to encourage residents to play the game and more importantly, rethink how we can build more sustainable cities.
There are thousands of cricket grounds in India disguised as parking lots. Let's ride together to make space for more parks, not parking. #ParksNotParking#MovingFansForward @ICC #CWC19 pic.twitter.com/J1ckou1piL
— Uber India (@Uber_India) June 20, 2019
Apart from providing oxygen, the parks will also provide enough space to play. Rapidly rising urban populations coupled with increasing private car ownership have restricted green and playing spaces. Uber believes that with this movement, not only will gully cricket get a boost, but we can rethink how we can build more sustainable cities.
Uber has roped in actor Kalki Koechlin for the campaign. Announcing the Mumbai leg of the campaign, Koechlin said: “I am proud to be associated with Uber on their new initiate #ParksNotParking which is encouraging people to rethink their commuting decisions and opt for a more sustainable lifestyle. Green spaces are rapidly depleting to make way for concrete jungles in the city as a result of which the much loved ‘gully cricket’ is losing its popularity. I urge Mumbaikars to adopt more environment-friendly choices and consider smarter and shared mobility.”
Open spaces in our cities are increasingly being absorbed as parking spots, leaving no room for parks. When we ride together, we give parks another chance, and choose #ParksNotParking @ICC #CWC19 #ICCWorldCup2019 pic.twitter.com/CN4zkIvljI
— Uber India (@Uber_India) June 21, 2019
Manisha Lath Gupta, Marketing Director, Uber India and South Asia, said, “Increased car ownership is robbing cities of their parks and much-needed green spaces. Through our #ParksNotParking campaign, we aim to educate and encourage citizens to choose smarter and shared mobility solutions. Just as cricket builds bridges and helps people come closer together, we remain confident our initiative will build communities united by a vision of promoting more sustainable lifestyles.”
Dr Yasmin Haque, Representative, UNICEF India said, “As UNICEF we believe that every boy and every girl has the right to play in a safe space. A well-designed, well-managed and safe play environment that puts children first is fundamental for a happy and healthy childhood. Every child regardless of their ability should have access to quality play and safe spaces, especially children in urban areas. Play is an important part of a child’s social, physical, intellectual, creative and emotional development. For every child, a playground for a better future.”
Read on News