The Beetle is an unlikely automotive classic spanning eight decades with sales totalling more than $23 million. Few cars enjoy the amount of affection this one gets. There was a time when it was rare to not see a Volkswagen Beetle on the road. Now it’s rare if you do. In the 1960s, the Beetle became a symbol for the counterculture. Over the years, Volkswagen embraced the car’s quirkiness in a series of ads touting its diminutive size. With only two redesigns over its lifetime, which is unheard of in the car industry, the Beetle never lost its personality, starring in movies and even recent TV shows.
But unfortunately, Volkswagen on Wednesday declared that it is ending output of the Beetle in 2019, closing another chapter for one of the auto industry’s most storied nameplates. The company said production of the modern, third-generation Beetle will end at a plant in Puebla, Mexico, in July 2019. Born in Nazi Germany and groomed and embraced in America, this classic pop culture icon had a glorious life. Well-wishers and the Beetle family along with the workers gathered around in VW’s Puebla factory to bid adieu. The bash was graced with a tribute by a five-piece mariachi band with a side of confetti. The tribute was given to the car on Twitter with #byebyebeetle which became a trend.
— Volkswagen USA News (@VWnews) July 10, 2019
While the production of VW Beetle has been seized, Volkswagen’s Puebla workers will continue producing Jetta and Golf, along with focusing on electric and larger family vehicles of the United States. Scott Keogh, the president and CEO, Volkswagen Group of America commented, “While its time has come, the role it has played in the evolution of our brand will be forever cherished. It’s impossible to imagine where Volkswagen would be without the Beetle.”
The end of the Beetle marks a turning-point for Volkswagen, which now sees its future in electric cars.